Constanza Bianchi

Constanza Bianchi

Ph.D in Management
Profesor Titular
ESCUELA DE NEGOCIOS
CHILE
Stgo
Email: [email protected]
Linkedin: Saber +

Constanza Bianchi

Ph.D in Management
  •  Ph.D in Management, Queen’s University, Canadá, 2002.
  •  Master of Science in Marketing, Queen’s University, Canadá, 1999.
  •  Ingeniería Comercial, Pontificia Universidad Católica de Chile, 1986.

Profesora Titular e Investigadora de la Escuela de Negocios UAI y Profesora Adjunta en Queensland University of Technology en Brisbane, Australia. Tiene experiencia como gerente de marketing en diversas empresas. Cuenta con numerosas publicaciones ISI en revistas internacionales. Sus áreas de investigación se centran en temas de marketing, servicios, retail, turismo, y sostenibilidad.Investigating the Drivers of E-Commerce Continuance Intentions Among Older Consumers in Latin America.

Online shopping acceptance among elderly consumers in Latin America</>

Bianchi, C. & Saleh, M., 2026, In: Journal of Services Marketing, p. 1-16.

Corporate Social Responsibility and Generation Z Purchase Intentions</>

Bianchi, C., Hofer, K. & Saleh, M., 2025, In: Corporate Social Responsibility and Environmental Management, 33, 2, p. 2092-2107.

Investigating the Drivers of E-Commerce Continuance Intentions Among Older Consumers in Latin America</>

Bianchi, C. & Saleh, M., 2024, In: Journal of Internet Commerce, 23, 4, p. 384-413.

Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile</>

Bianchi, C., Hofer, K. & Saleh, M., 2024, In: Corporate Social Responsibility and Environmental Management, 31, 6, p. 6246-6259.

Latin America and the Caribbean Economy</>

Phillips, P., Bianchi, C., Brenes, E., Moutinho, L. & Salhi, S., 2024, In: Journal of Business Research, 175.

COVID-19 and service innovation strategies of tourism and hospitality SMEs in an emerging country</>

Bianchi, C., 2022, In: International Journal of Emerging Markets, 19, 7, p. 1839-1859.

Trajectories towards a voluntary simplicity lifestyle and inner growth</>

Devenin, V. & Bianchi, C., 2022, In: Journal of Consumer Culture, 23, 3, p. 497-516.

The experience and well-being outcomes of tiny house owners in Latin America</>

Murillo, C. & Bianchi, C., 2022, In: Housing Studies, 39, 2, p. 327-351.

Exploring the role of managerial and organizational capabilities for the inbound internationalization of small and medium-sized enterprises</>

Bianchi, C. & Stoian, M., 2022, In: Journal of Small Business Management, 62, 2, p. 724-762.

Investigating the drivers of wearable technology adoption for healthcare in South America</>

Bianchi, C., Tuzovic, S. & Kuppelwieser, V., 2022, In: Information Technology and People, 36, 2, p. 916-939.

Customer-to-customer interactions (CCIs) among older customers of outdoor recreational services</>

Bianchi, C. & Drennan, J., sep. 2021, In: Journal of Outdoor Recreation and Tourism, 35.

Consumer brand hate</>

Valenzuela, C., Castellucci, L., Mena, M. & Bianchi, C., 2021, In: International Review of Retail, Distribution and Consumer Research, 32, 1, p. 100-125.

Viewpoint</>

Bianchi, C., 2021, In: Journal of Services Marketing, 36, 4, p. 482-488.

Leveraging Internet capabilities for international business relationships</>

Mathews, S., Perks, K., Bianchi, C., Chen, H. & Glavas, C., 2021, In: Journal of Small Business and Enterprise Development, 28, 3, p. 380-398.

Antecedents of tourists’ solo travel intentions</>

Bianchi, C., 2021, In: Tourism Review, 77, 3, p. 780-795.

An empirical study of consumer purchase intention for responsible enterprises in Chile</>

Bianchi, C., Devenin, V. & Reyes, V., 2021, In: Journal of Environmental Planning and Management, 65, 1, p. 105-125.

Exploring sustainable fashion consumption among eco-conscious women in Chile</>

Bianchi, C. & Gonzalez, M., 2021, In: International Review of Retail, Distribution and Consumer Research, 31, 4, p. 375-392.

Value co-creation activities in retail ecosystems</>

Gardiazabal, P. & Bianchi, C., 2021, In: Journal of Services Marketing, 35, 8, p. 1028-1044.

The transformational potential of Latin American retail experiences</>

Gardiazabal, P., Bianchi, C. & Saleh, M., nov. 2020, In: Journal of Services Marketing, 34, 6, p. 769-783.

Investigating SME importer–foreign supplier relationship trust and commitment</>

Bianchi, C. & Abu Saleh, M., oct. 2020, In: Journal of Business Research, 119, p. 572-584.

Consumer motivations to purchase from benefit corporations (B Corps)</>

Bianchi, C., Reyes, V. & Devenin, V., may. 2020, In: Corporate Social Responsibility and Environmental Management, 27, 3, p. 1445-1453.

Exploring how internet services can enhance elderly well-being</>

Bianchi, C., 2020, In: Journal of Services Marketing, 35, 5, p. 585-603.

Strategic management in Latin America</>

Bianchi, C., Mingo, S. & Fernandez, V., dic. 2019, In: Journal of Business Research, 105, p. 306-309.

Exploring the role of family in enhancing the well-being of patients with developmental disorders</>

Lam, P. & Bianchi, C., nov. 2019, In: Journal of Services Marketing, 33, 6, p. 721-734.

Characterizing a mining space</>

Devenin, V. & Bianchi, C., oct. 2019, In: Resources Policy, 63.

Segmenting Brands' Social Network Site (Sns) Consumers</>

Andrews, L., Bianchi, C., Wiese, M., Cuneo, A. & Fazal E. Hasan, S., ene. 2019, In: Journal of International Consumer Marketing, 31, 1, p. 22-38.

Value co-creation behaviours from customer-to-customer interactions (CCIs) in recreational social tango experiences</>

Bianchi, C., 2019, In: Leisure Studies, 38, 5, p. 666-681.

Soccer fields? What for? Effectiveness of corporate social responsibility initiatives in the mining industry</>

Devenin, V. & Bianchi, C., sep. 2018, In: Corporate Social Responsibility and Environmental Management, 25, 5, p. 866-879.

Consumer engagement with retail firms through social media</>

Bianchi, C. & Andrews, L., may. 2018, In: International Journal of Retail & Distribution Management, 46, 4, p. 364-385.

Internationalisation commitment of emerging market firms</>

Bianchi, C., Carneiro, J. & Wickramasekera, R., mar. 2018, In: Journal of Small Business and Enterprise Development, 25, 2, p. 201-221.

Exploring the attractiveness of Chile as a vacation destination for international tourists</>

Bianchi, C., 2018, In: Tourism Analysis, 23, 3, p. 351-364.

Tourism Destination Competitiveness of Chile</>

Aqueveque, C. & Bianchi, C., oct. 2017, In: Tourism Planning and Development, 14, 4, p. 447-466.

Investigating non-visitors’ intentions to travel to a long-haul holiday destination</>

Bianchi, C. & Milberg, S., oct. 2017, In: Journal of Vacation Marketing, 23, 4, p. 339-354.

Exploring Urban Consumers’ Attitudes and Intentions to Purchase Local Food in Chile</>

Bianchi, C., jul. 2017, In: Journal of Food Products Marketing, 23, 5, p. 553-569.

Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination</>

Bianchi, C., Milberg, S. & Cúneo, A., abr. 2017, In: Tourism Management, 59, p. 312-324.

International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance</>

Glavas, C., Mathews, S. & Bianchi, C., mar. 2017, In: Journal of International Entrepreneurship, 15, 1, p. 1-35.

Consumer intentions to engage in s-commerce</>

Bianchi, C., Andrews, L., Wiese, M. & Fazal-E-Hasan, S., mar. 2017, In: Journal of Marketing Management, 33, 5-6, p. 464-494.

Virtual trade shows</>

Gottlieb, U. & Bianchi, C., ene. 2017, In: Electronic Commerce Research and Applications, 21, p. 17-26.

SME international performance in Latin America</>

Bianchi, C., Glavas, C. & Mathews, S., 2017, In: Journal of Small Business and Enterprise Development, 24, 1, p. 176-195.

Antecedents of SME export intensity in a Latin American Market</>

Bianchi, C. & Wickramasekera, R., oct. 2016, In: Journal of Business Research, 69, 10, p. 4368-4376.

Internet marketing capabilities and international market growth</>

Mathews, S., Bianchi, C., Perks, K., Healy, M. & Wickramasekera, R., ago. 2016, In: International Business Review, 25, 4, p. 820-830.

Solo Holiday Travellers</>

Bianchi, C., mar. 2016, In: International Journal of Tourism Research, 18, 2, p. 197-208.

Internet marketing and export market growth in Chile</>

Bianchi, C. & Mathews, S., feb. 2016, In: Journal of Business Research, 69, 2, p. 426-434.

Destination Brand Equity for Australia</>

Pike, S. & Bianchi, C., ene. 2016, In: Journal of Hospitality and Tourism Research, 40, 1, p. 114-134.

American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco</>

Huddleston, P., Sung, E., Minahan, S. & Bianchi, C., 2016.

Investigating marketing managers' perspectives on social media in Chile</>

Bianchi, C. & Andrews, L., dic. 2015, In: Journal of Business Research, 68, 12, p. 2552-2559.

Drivers of local food consumption</>

Bianchi, C. & Mortimer, G., sep. 2015, In: British Food Journal, 117, 9, p. 2282-2299.

Examining the role of wine brand love on brand loyalty</>

Drennan, J., Bianchi, C., Cacho-Elizondo, S., Louriero, S., Guibert, N. & Proud, W., ago. 2015, In: International Journal of Hospitality Management, 49, p. 47-55.

Consumer Brand Loyalty in the Chilean Wine Industry</>

Bianchi, C., jul. 2015, In: Journal of Food Products Marketing, 21, 4, p. 442-460.

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)</>

Bianchi, C., Pike, S. & Lings, I., jun. 2014, In: Tourism Management, 42, p. 215-223.

Antecedents of consumer brand loyalty in the Australian wine industry</>

Bianchi, C., Drennan, J. & Proud, B., abr. 2014, In: Journal of Wine Research, 25, 2, p. 91-104.

Internationalisation of emergingmarket firms</>

Bianchi, C., ene. 2014, In: International Journal of Emerging Markets, 9, 1, p. 54-78.

Consumer internet purchasing behavior in Chile</>

Andrews, L. & Bianchi, C., oct. 2013, In: Journal of Business Research, 66, 10, p. 1791-1799.

Management characteristics and the decision to internationalize</>

Wickramasekera, R. & Bianchi, C., sep. 2013, In: Journal of Wine Research, 24, 3, p. 195-209.

Satisfiers and dissatisfiers for international students of higher education</>

Bianchi, C., ago. 2013, In: Journal of Higher Education Policy and Management, 35, 4, p. 396-409.

An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry</>

Bianchi, C. & Wickramasekera, R., abr. 2013, In: Journal of International Food and Agribusiness Marketing, 25, 2, p. 85-102.

Costco and the Aussie Shopper</>

Minahan, S., Huddleston, P. & Bianchi, C., dic. 2012, In: International Review of Retail, Distribution and Consumer Research, 22, 5, p. 507-527.

Risk, trust, and consumer online purchasing behaviour</>

Bianchi, C. & Andrews, L., may. 2012, In: International Marketing Review, 29, 3, p. 253-275.

Consumer clothing disposal behaviour</>

Bianchi, C. & Birtwistle, G., may. 2012, In: International Journal of Consumer Studies, 36, 3, p. 335-341.

Drivers of satisfaction and dissatisfaction for overseas service customers</>

Bianchi, C. & Drennan, J., feb. 2012, In: Australasian Marketing Journal, 20, 1, p. 97-107.

Antecedents of Destination Brand Loyalty for a Long-Haul Market</>

Bianchi, C. & Pike, S., oct. 2011, In: Journal of Travel and Tourism Marketing, 28, 7, p. 736-750.

The growth and international expansion of an emerging market retailer in Latin America</>

Bianchi, C., sep. 2011, In: Journal of Global Marketing, 24, 4, p. 357-379.

Inward internationalization of consumer services</>

Bianchi, C., jul. 2011, In: Journal of Services Marketing, 25, 4, p. 282-293.

Antecedents of importer relationship performance in Latin America</>

Bianchi, C. & Saleh, M., mar. 2011, In: Journal of Business Research, 64, 3, p. 258-265.

Sell, give away, or donate</>

Bianchi, C. & Birtwistle, G., jul. 2010, In: International Review of Retail, Distribution and Consumer Research, 20, 3, p. 353-368.

Inward Exporting of Professional Services</>

Bianchi, C., abr. 2010, In: Services Marketing Quarterly, 31, 2, p. 174-193.

Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market</>

Pike, S., Bianchi, C., Kerr, G. & Patti, C., 2010, In: International Marketing Review, 27, 4, p. 434-449.

On importer trust and commitment</>

Bianchi, C. & Saleh, A., 2010, In: International Marketing Review, 27, 1, p. 55-86.

Investigating consumer expectations of convenience-store attributes in emerging markets</>

Bianchi, C., oct. 2009, In: Journal of International Consumer Marketing, 21, 4, p. 309-320.

Retail internationalisation from emerging markets</>

Bianchi, C., abr. 2009, In: International Marketing Review, 26, 2, p. 221-243.

Atributos relevantes en los distintos formatos de retail</>

Bianchi, C. & Mena, J., 2008, In: Academia Revista Latinoamericana de Administracion, 41, p. 19-32.

Export marketing strategies of a developing country</>

Bianchi, C. & García, R., ago. 2007, In: Journal of Food Products Marketing, 13, 3, p. 1-19.

Do cultural differences affect international buyer-seller relationships?</>

Bianchi, C., oct. 2006, In: Journal of International Consumer Marketing, 18, 4, p. 7-32.

Home Depot in Chile</>

Bianchi, C., mar. 2006, In: Journal of Business Research, 59, 3, p. 391-393.

Lessons learned from unsuccessful internationalization attempts</>

Bianchi, C. & Ostale, E., ene. 2006, In: Journal of Business Research, 59, 1, p. 140-147.

Defensive strategies of local companies against foreign multinationals</>

Bianchi, C. & Reyes, C., oct. 2005, In: Latin American Business Review, 6, 2, p. 67-85.

Defending the local market against foreign competitors</>

Bianchi, C. & Mena, J., oct. 2004, In: International Journal of Retail & Distribution Management, 32, 10, p. 495-504.

An institutional perspective on retail internationalization success</>

Bianchi, C. & Arnold, S., abr. 2004, In: International Review of Retail, Distribution and Consumer Research, 14, 2, p. 149-169.