Constanza Bianchi

Constanza Bianchi
Constanza Bianchi
Profesor Titular
Área(s): MARKETING
ESCUELA DE NEGOCIOS
PH.D. IN MANAGEMENT, QUEEN`S UNIVERSITY, CANADA, 2002
E-mail: constanza.bianchi@uai.cl
Sede: SANTIAGO - PEÑALOLÉN
Edificio: C
Número de oficina: 501
LinkedIn: http://www.linkedin.com/profile/view?id=14075795

RESUMEN

Profesora Titular e Investigadora de la Escuela de Negocios UAI y profesora adjunta en Queensland University of Technology, Brisbane, Australia.

Actualmente, también se desempeña como Editora Asociada de Journal of Services Marketing, publicación líder en la comercialización de servicios de pensamiento y la investigación de vanguardia.

Tiene experiencia como gerente de marketing en diversas empresas. Cuenta con numerosas publicaciones ISI y en revistas internacionales.

Sus áreas de investigación se centran en temas de marketing, retail internacional, turismo y educación.


Artículos
2017 Tourism destination competitiveness of Chile: A stakeholder perspective, Tourism Planning & Development (online: 6 enero 2017), , 1-20
2017 Virtual trade shows: Exhibitors’ perspectives of virtual marketing capability requirements, Electronic Commerce Research & Applications, 21, 17-26
2017 SME international performance in Latin America: The role of entrepreneurial and technological capabilities, Journal of Small Business & Enterprise Development, 24, 176-195
2017 Consumer intentions to engage in s-commerce: A cross-national study, Journal of Marketing Management, 33, 464-494
2016 Investigating non-visitors’ intentions to travel to a long-haul holiday destination., Journal of Vacation Marketing, ,
2016 Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile., Tourism Management, 59, 312-324
2016 Antecedents of SME export intensity in a Latin American Market., Journal of Business Research, 69, 4368-4376
2016 Internet marketing and export market growth in Chile, Journal of Business Research, 426-434, 69
2015 Consumer brand loyalty in the Chilean wine industry, Journal of Food Products Marketing, 442-460, 21
2015 Investigating marketing managers perspective on social media in Chile, Journal of Business Research, ,
2015 Examining the role of wine brand love on brand loyalty: A multi-country comparison, International Journal of Hospitality Management, 47-55, 49
2015 Solo holiday travellers: Motivators and drivers of satisfaction and dissatisfaction, International Journal of Tourism Research, ,
2015 Drivers of local food consumption: A comparative study, British Food Journal, 2282-2299, 117
2015 Internet marketing capabilities and international market growth., International Business Review, 820-830, 25
2014 Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research, 91-104, 25
2014 Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42
2014 Internationalisation of Emerging Market Firms: An Exploratory Study of Chilean Companies, International Journal of Emerging Markets, 54-71, 9
2013 Journal of International Food & Agribusiness Marketing, 85-102, 25, An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry.
2013 Journal of Business Research, 1791-1799, 66, Consumer Internet Purchasing Behaviour in Chile.
2013 Journal of Hospitality & Tourism Research, , , Destination brand equity for Australia: Testing a model of CBBE in short haul and long haul markets
2013 Journal of Wine Research, 195-209, 24, Management characteristics and the decision to internationalize: Exploration of exporters vs. non-exporters within the Chilean wine industry"
2012 Risk, Trust, and Consumer Online Purchasing Behaviour: A Chilean Perspective, International Marketing Review, 29, 253-275
2012 Costco and the Aussie Shopper - A case Study of the Market Entry of an International Retailer, The International Review of Retail, Distribution and Consumer Research, 22, 507-527
2011 Inward Internationalization of Consumer Services: Lessons from Australian Services Firms., Journal of Services Marketing, 25, 282-293
2011 Antecedents of Attitudinal Destination Loyalty for a Long-Haul Market: Australia’s Brand Equity among Chilean Visitors., Journal of Travel and Tourism Marketing, 28, 736-750
2011 Antecedents of importer relationship performance in Latin America., Journal of Business Research, 64, 258-265
2011 Consumer clothing disposal behaviour: A comparative study., International Journal of Consumer Studies, ,
2011 The growth and international expansion of an emerging market retailer in Latin America., Journal of Global Marketing, 24, 357-379
2010 On Importer Trust and Commitment in International Supply Channels: A Comparative Study between Two Developing Countries, International Marketing Review, 27, 55-86
2010 Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market, International Marketing Review, 27, 434-449
2010 Sell, Give Away, or Donate: An Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries, The International Review of Retail, Distribution and Consumer Research, 20, 353-368
2010 Inward Exporting of Professional Services: Lessons from Australian Educational Firms., Services Marketing Quarterly, 31, 174-193
2009 Journal of International Consumer Marketing, 309-320, 21, Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile.
2009 International Marketing Review, 221-243, 26, Retail Internationalisation from Emerging Markets: Case Study Evidence from Chile.
2008 Format blurring and attribute saliency: evidence in Chile, Academia, Revista Latinoamericana de Administración, , 19-32
2007 Export marketing strategies of a developing country. An exploratory study of the main challenges and success factors for Chilean food exporters, Journal of Food Products Marketing, 13, 1-19
2006 Home Depot in Chile: Case Study, Journal of Business Research, 59, 391-393
2006 Lessons learned from unsuccessful retailer internationalization attempts: Main mistakes of international retailers in Chile, Journal of Business Research, 59, 140-147
2006 Do cultural differences affect international buyer-seller relationships?, Journal of International Consumer Marketing, 18,
2005 Latin American Business Review, 69-87, 6, Defensive strategies of local companies against foreign multinationals. Evidence from Chilean retailers .
2004 Defending the local market against foreign competitors: The example of Chilean retailers, International Journal of Retail & Distribution Management, 32, 495-504
2004 Desafíos de la internacionalización de retailing: Errores de empresas internacionales en Chile, Trend Management, ,
2004 An institutional perspective on retail internationalization success: Home Depot in Chile, International Review of Retail, Distribution, and Consumer Research, 14, 149-169
Book review WoS
2003 Global brains: Knowledge and competencies for the 21st century, Journal of the Academy of Marketing Science,, 31,

2013 "“The Globalisation of a Wine Brand from an Emerging Market: The Case of Casillero del Diablo”" in Charles Hill, Thomas Cronk and Rumintha Wickramasekera; Global Business Today: Asia-Pacific edition, 3rd edition, McGraw Hill Education, Australia.
2011 "“Do Consumers Really Love Their Wine Brands?" Proud, B., Drennan, J., and Bianchi, C. in Grapegrower & Winemaker, July, Issue 570, 78-79.
2010 "“Home Depot in Chile”" in Charles Hill, Thomas Cronk and Rumintha Wickramasekera; Global Business Today: Asia-Pacific edition, 2rd edition, McGraw Hill Education, Australia.
2009 "“Costco Down Under”" Bianchi, C., S. Minahan, & P. Huddleston in Czinkota et al., (2011), International Marketing, Second Asia-Pacific Edition, p. 582.