|
|
| Profesor Titular |
|
| Área(s): | MARKETING ESCUELA DE NEGOCIOS PH.D. IN MANAGEMENT, QUEEN`S UNIVERSITY, CANADA, 2002 |
| E-mail: | constanza.bianchi@uai.cl |
| Sede: | SANTIAGO - PEÑALOLÉN |
| Edificio: | C |
| Número de oficina: | 501 |
| LinkedIn: | http://www.linkedin.com/profile/view?id=14075795 |
Profesora Titular e Investigadora de la Escuela de Negocios UAI y profesora adjunta en Queensland University of Technology, Brisbane, Australia.
Actualmente, también se desempeña como Editora Asociada de Journal of Services Marketing, publicación líder en la comercialización de servicios de pensamiento y la investigación de vanguardia.
Tiene experiencia como gerente de marketing en diversas empresas. Cuenta con numerosas publicaciones ISI y en revistas internacionales.
Sus áreas de investigación se centran en temas de marketing, retail internacional, turismo y educación.
| 2017 | Tourism destination competitiveness of Chile: A stakeholder perspective, Tourism Planning & Development (online: 6 enero 2017), , 1-20 |
| 2017 | Virtual trade shows: Exhibitors’ perspectives of virtual marketing capability requirements, Electronic Commerce Research & Applications, 21, 17-26 |
| 2017 | SME international performance in Latin America: The role of entrepreneurial and technological capabilities, Journal of Small Business & Enterprise Development, 24, 176-195 |
| 2017 | Consumer intentions to engage in s-commerce: A cross-national study, Journal of Marketing Management, 33, 464-494 |
| 2016 | Antecedents of SME export intensity in a Latin American Market., Journal of Business Research, 69, 4368-4376 |
| 2016 | Investigating non-visitors’ intentions to travel to a long-haul holiday destination., Journal of Vacation Marketing, , |
| 2016 | Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile., Tourism Management, 59, 312-324 |
| 2016 | Internet marketing and export market growth in Chile, Journal of Business Research, 426-434, 69 |
| 2015 | Consumer brand loyalty in the Chilean wine industry, Journal of Food Products Marketing, 442-460, 21 |
| 2015 | Investigating marketing managers perspective on social media in Chile, Journal of Business Research, , |
| 2015 | Examining the role of wine brand love on brand loyalty: A multi-country comparison, International Journal of Hospitality Management, 47-55, 49 |
| 2015 | Solo holiday travellers: Motivators and drivers of satisfaction and dissatisfaction, International Journal of Tourism Research, , |
| 2015 | Drivers of local food consumption: A comparative study, British Food Journal, 2282-2299, 117 |
| 2015 | Internet marketing capabilities and international market growth., International Business Review, 820-830, 25 |
| 2014 | Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research, 91-104, 25 |
| 2014 | Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42 |
| 2014 | Internationalisation of Emerging Market Firms: An Exploratory Study of Chilean Companies, International Journal of Emerging Markets, 54-71, 9 |
| 2013 | An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry., Journal of International Food & Agribusiness Marketing, 85-102, 25 |
| 2013 | Consumer Internet Purchasing Behaviour in Chile., Journal of Business Research, 1791-1799, 66 |
| 2013 | Destination brand equity for Australia: Testing a model of CBBE in short haul and long haul markets, Journal of Hospitality & Tourism Research, , |
| 2013 | Management characteristics and the decision to internationalize: Exploration of exporters vs. non-exporters within the Chilean wine industry", Journal of Wine Research, 195-209, 24 |
| 2012 | Risk, Trust, and Consumer Online Purchasing Behaviour: A Chilean Perspective, International Marketing Review, 29, 253-275 |
| 2012 | Costco and the Aussie Shopper - A case Study of the Market Entry of an International Retailer, The International Review of Retail, Distribution and Consumer Research, 22, 507-527 |
| 2011 | Inward Internationalization of Consumer Services: Lessons from Australian Services Firms., Journal of Services Marketing, 25, 282-293 |
| 2011 | Antecedents of Attitudinal Destination Loyalty for a Long-Haul Market: Australia’s Brand Equity among Chilean Visitors., Journal of Travel and Tourism Marketing, 28, 736-750 |
| 2011 | Antecedents of importer relationship performance in Latin America., Journal of Business Research, 64, 258-265 |
| 2011 | Consumer clothing disposal behaviour: A comparative study., International Journal of Consumer Studies, , |
| 2011 | The growth and international expansion of an emerging market retailer in Latin America., Journal of Global Marketing, 24, 357-379 |
| 2010 | Sell, Give Away, or Donate: An Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries, The International Review of Retail, Distribution and Consumer Research, 20, 353-368 |
| 2010 | On Importer Trust and Commitment in International Supply Channels: A Comparative Study between Two Developing Countries, International Marketing Review, 27, 55-86 |
| 2010 | Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market, International Marketing Review, 27, 434-449 |
| 2010 | Inward Exporting of Professional Services: Lessons from Australian Educational Firms., Services Marketing Quarterly, 31, 174-193 |
| 2009 | Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile., Journal of International Consumer Marketing, 309-320, 21 |
| 2009 | Retail Internationalisation from Emerging Markets: Case Study Evidence from Chile., International Marketing Review, 221-243, 26 |
| 2008 | Format blurring and attribute saliency: evidence in Chile, Academia, Revista Latinoamericana de Administración, , 19-32 |
| 2007 | Export marketing strategies of a developing country. An exploratory study of the main challenges and success factors for Chilean food exporters, Journal of Food Products Marketing, 13, 1-19 |
| 2006 | Home Depot in Chile: Case Study, Journal of Business Research, 59, 391-393 |
| 2006 | Lessons learned from unsuccessful retailer internationalization attempts: Main mistakes of international retailers in Chile, Journal of Business Research, 59, 140-147 |
| 2006 | Do cultural differences affect international buyer-seller relationships?, Journal of International Consumer Marketing, 18, |
| 2005 | Defensive strategies of local companies against foreign multinationals. Evidence from Chilean retailers ., Latin American Business Review, 69-87, 6 |
| 2004 | Defending the local market against foreign competitors: The example of Chilean retailers, International Journal of Retail & Distribution Management, 32, 495-504 |
| 2004 | Desafíos de la internacionalización de retailing: Errores de empresas internacionales en Chile, Trend Management, , |
| 2004 | An institutional perspective on retail internationalization success: Home Depot in Chile, International Review of Retail, Distribution, and Consumer Research, 14, 149-169 |
| 2003 | Global brains: Knowledge and competencies for the 21st century, Journal of the Academy of Marketing Science,, 31, |
| 2013 | "“The Globalisation of a Wine Brand from an Emerging Market: The Case of Casillero del Diablo”" | in Charles Hill, Thomas Cronk and Rumintha Wickramasekera; Global Business Today: Asia-Pacific edition, 3rd edition, McGraw Hill Education, Australia. |
| 2011 | "“Do Consumers Really Love Their Wine Brands?" | Proud, B., Drennan, J., and Bianchi, C. in Grapegrower & Winemaker, July, Issue 570, 78-79. |
| 2010 | "“Home Depot in Chile”" | in Charles Hill, Thomas Cronk and Rumintha Wickramasekera; Global Business Today: Asia-Pacific edition, 2rd edition, McGraw Hill Education, Australia. |
| 2009 | "“Costco Down Under”" | Bianchi, C., S. Minahan, & P. Huddleston in Czinkota et al., (2011), International Marketing, Second Asia-Pacific Edition, p. 582. |