Claudio Aqueveque

Claudio Aqueveque
Claudio Aqueveque
Profesor Asociado
Área(s): MARKETING
ESCUELA DE NEGOCIOS
PH.D. IN BUSINESS ADMINISTRATION AND MANAGEMENT, LUIGI BOCCONI, ITALY, 2007
E-mail: claudio.aqueveque@uai.cl
Sede: VIÑA DEL MAR
Edificio: A
Número de oficina: 223
LinkedIn: http://www.linkedin.com/profile/view?id=11120814
Twitter: https://twitter.com/ClaudioAquevequ

RESUMEN

Profesor Asociado e Investigador de la Escuela de Negocios UAI.

Cuenta con experiencia como consultor en marketing e investigación de mercados en diversas empresas. Posee numerosas publicaciones ISI y en revistas internacionales.

Sus áreas de investigación se centran en temas de comportamiento del consumidor, reputación corporativa, marketing de alimentos y desarrollo de productos.


Artículos
2017 Tourism destination competitiveness of Chile: A stakeholder perspective, Tourism Planning & Development (online: 6 enero 2017), , 1-20
2016 Corporate behavior, social cynicism, and their effect on individuals perceptions of the company., Journal of Business Ethics, 91, pp. 311-324
2016 Extrinsic cues and perceived risk: The influence of consumption situation, Journal of Consumer Marketing, 23, 237-247
2016 Responses to different positioning strategies for unfamiliar food among food neophobics and neophilics., Food Quality and Preference, 53, 66-70
2015 Producer–consumer misalignment as a possible cause for new food failure: Empirical evidence from Chile, Journal of International Food and Agribusiness Marketing, 228-253, 27
2015 The influence of experts positive word-of-mouth on a wine´s perceived quality and value: The moderator role of consumers expertise, Journal of Wine Research, 181-191, 26
2015 Knowledge inflows effects on middle managers ambidexterity and performance, Management Decision, 2303-2320, 53
2014 Intention to try unfamiliar food: The role of level and type of unfamiliarity, food neophobia, and ethnocentrism, Journal of Food Products Marketing Publicación online: 17 octubre 2014, ,
2012 Clusters or un-clustered industries?: Where inter-firm marketing cooperation matters., Journal of Business and Industrial Marketing, 27, 392-402
2012 Entrepreneurship in the periphery: Exploring framework conditions in core and peripheral locations., Entrepreneurship Theory and Practice, ,
2008 The effect of extrinsic cues on imported wine evaluations: An experimental approach, Journal of Food Products Marketing, 14, 33-47
2005 Corporate Governance: The International Journal of Business in Society, 70-81, 5, Signaling corporate values: Consumers´ suspicious minds.